Football fans have reason to celebrate: Starting October 16th, a brand-new NFL Store will open at The Playce on Potsdamer Platz. Spanning 1,000 square feet on the ground floor, the store will offer a wide range of fan gear, jerseys, and accessories, taking over the space previously occupied by the NBA Store.

In partnership with official retail partner Fanatics, the NFL is bringing fans a shopping experience featuring merchandise from all 32 teams – including the Indianapolis Colts, who will face the Atlanta Falcons on November 9, 2025, at Berlin’s Olympic Stadium.

Whether you’re a die-hard fan or just discovering the sport, the NFL Pop-Up Store delivers authentic football vibes to the German capital and makes Berlin the ultimate hotspot for anyone wanting to experience the excitement of the National Football League up close.